BrightPro is a tool for professionals to demonstrate value, marketers to gauge opportunity, and managers to control costs. It uses a research-based, algorithmic scoring system that provides industry-wide, apples-to-apples comparative benchmarking of professionals’ thought leadership across firms, practices, specialties, and regional markets.

BrightPro compares talent against a nearly unlimited set of variables and enables users to determine with scientific certainty exactly how much content and resources are needed to participate in any chosen market as a thought leader.

Using BrightPro you’ll be able to answer questions like: How do I compare to my colleagues? How effective are my partners with firm resources? Are we getting a rock-star with this new hire? What types of content are most strategically valuable to my partners and our firm? How much thought leadership do I need to compete?